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Hasboro

Friday, January 11, 2013

Hasbro to Lock-Up Monopoly Icon

The board game will soon lose one of its tokens, and the choice is up to its players.

Are you always the top hat? You better make a move to save it! The popular board game with ties to the nearby Atlantic City is about to have a makeover. One of its original eight game tokens will soon be locked-up. The popular toy company, Hasbro , plans to give its famed game Monopoly a makeover. It is asking its users to vote on which tokens should stay and which new shape should take the loser's place. "The tokens are one of the most iconic parts of the MONOPOLY game, and we know that people are emotionally tied to their favorite one," said Eric Nyman, Senior Vice President and Global Brand Leader for Hasbro Gaming. "When we decided to replace one of the tokens in the game, we knew we had to involve our fans in the process." He said …

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